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Futuroscope : l'innovation au cœur de leur business","thirdParties":{},"description":"Décathlon : comment le géant français se réinvente face à la concurrence ?\r\nAvec plus de 15 milliards d'euros de chiffre d'affaires par an dans le monde, le français Décathlon se classe derrière Nike et Adidas sur le podium des géants mondiaux des articles de sport. Mais face à la montée en puissance de son principal concurrent Intersport, la marque se bat plus que jamais pour rester le champion du sport en France. L’enseigne doit son succès à ses produits innovants comme la célèbre tente Quechua 2 secondes, la serviette en microfibres Nabaiji, ou encore le masque de plongée Subea. Plus qu’un distributeur, l’entreprise est un « fabricant » qui possède 70 marques propres. Pour développer ses nouvelles idées, elle possède 9 centres de recherche dans l’Hexagone où près de 300 ingénieurs imaginent et testent leurs créations en conditions réelles. Cette stratégie lui permet de maîtriser ses prix qui seraient 30 à 50 % moins chers que ceux de ses concurrents. Dans ses 319 magasins Français, la marque a, peu à peu, évincé ses concurrents comme Adidas ou Nike, 80 % de ses rayons sont désormais occupés par ses propres produits. Et pour rivaliser avec eux sur la scène internationale, l’enseigne fait sa petite révolution à coup de millions d’euros. Nouveau logo, slogan en anglais, mais aussi des partenariats avec des athlètes de haut niveau comme la star française du judo Teddy Riner, une belle prise pour la marque, qui est aussi sponsor officiel des JO de Paris 2024. L’enseigne essaie aussi d’avoir un coup d’avance sur le marché des services. Il s’attaque aux citadins avec des magasins de centre-ville qui proposent des cours de sport gratuits. Et il se lance aussi dans le business, très porteur, de la vente d'articles de sport d’occasion. L’enseigne en a vendu 425 000 l’an dernier, un bon moyen de fidéliser ses clients et d’en d’attirer de nouveaux en quête de petits prix.\r\n\r\nParc aquatique à 100 millions d’euros : le pari fou du Futuroscope\r\nAvec ses 40 attractions et spectacles high-tech, le Futuroscope accueille 2 millions de visiteurs par an mais sa fréquentation reste en dessous de celle du Puy du Fou avec ses 2,5 millions ou le Parc Astérix qui frôle les 3 millions. Tout pourrait cependant changer cet été grâce à l'Aquascope, un parc aquatique mêlant piscines, toboggans futuristes fabriqués en Turquie et effets spéciaux venus du Canada. Coût de cette attraction : une addition faramineuse de 60 millions d’euros. L’objectif de cette nouveauté pour le Futuroscope est d’en mettre plein la vue aux familles et leur donner des sensations fortes, mais surtout les inciter à rester dormir sur place ! Pour y parvenir, 40 millions d'euros supplémentaires ont été investis dans la construction d'un village de 120 lodges en bois, disséminés dans un parc de 4 hectares à proximité de l’Aquascope et aussi d'un hôtel 4 étoiles au décor futuriste, conçu sur le modèle d'une station spatiale sur Mars. Autour de l’Aquascope, côté bars et restaurants, tout est aussi prévu pour booster le chiffre d'affaires : snacks implantés dans le parc aquatique ou encore un concept étonnant, le « roller-coaster restaurant », seul établissement de France où les assiettes sont servies sur des rails en enchaînant virages serrés et loopings ! Les innovations de ce nouveau parc aquatique vont-elles être à la hauteur des attentes des vacanciers ? Quelles vont être leurs techniques pour réaliser des économies notamment sur l’eau utilisée ? Les investissements colossaux du Futuroscope vont-ils booster la fréquentation dès le premier été ?","details":"Diffusé le 21/07/2024","image":{"id":"4340439","caption":"Capital","ratio":"16:9","idsByRatio":{"1:1":"4367532","2:3":"4287861","2:5":"4287859","3:1":"4367533","3:4":"4287860","15:4":"4266023","16:9":"4340439"},"rotating":true,"rotatingOptions":{"crop":"top,right"},"landscape":{"srcSet":"https://images-fio.6play.fr/v2/images/4340439/raw?auto=webp&blur=0&fit=scale_crop&height=180&interlace=1&optimize=high&width=320&hash=da769a85b4aa284f08781d42d0253205c1086206 320w, https://images-fio.6play.fr/v2/images/4340439/raw?auto=webp&blur=0&fit=scale_crop&height=270&interlace=1&optimize=high&width=480&hash=45348172609a65612dc760090938abf86a8d67ea 480w, https://images-fio.6play.fr/v2/images/4340439/raw?auto=webp&blur=0&fit=scale_crop&height=360&interlace=1&optimize=high&width=640&hash=0a028f4d38219710b2dd04f80c9cd00cfe4bcdec 640w, 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Tout pourrait cependant changer cet été grâce à l'Aquascope, un parc aquatique mêlant piscines, toboggans futuristes fabriqués en Turquie et effets spéciaux venus du Canada. Coût de cette attraction : une addition faramineuse de 60 millions d’euros. L’objectif de cette nouveauté pour le Futuroscope est d’en mettre plein la vue aux familles et leur donner des sensations fortes, mais surtout les inciter à rester dormir sur place ! Pour y parvenir, 40 millions d'euros supplémentaires ont été investis dans la construction d'un village de 120 lodges en bois, disséminés dans un parc de 4 hectares à proximité de l’Aquascope et aussi d'un hôtel 4 étoiles au décor futuriste, conçu sur le modèle d'une station spatiale sur Mars. Autour de l’Aquascope, côté bars et restaurants, tout est aussi prévu pour booster le chiffre d'affaires : snacks implantés dans le parc aquatique ou encore un concept étonnant, le « roller-coaster restaurant », seul établissement de France où les assiettes sont servies sur des rails en enchaînant virages serrés et loopings ! Les innovations de ce nouveau parc aquatique vont-elles être à la hauteur des attentes des vacanciers ? Quelles vont être leurs techniques pour réaliser des économies notamment sur l’eau utilisée ? 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a 3 mois","highlight":"1:44:54","extraHighlight":"En cours","description":"Décathlon : comment le géant français se réinvente face à la concurrence ?\r\nAvec plus de 15 milliards d'euros de chiffre d'affaires par an dans le monde, le français Décathlon se classe derrière Nike et Adidas sur le podium des géants mondiaux des articles de sport. Mais face à la montée en puissance de son principal concurrent Intersport, la marque se bat plus que jamais pour rester le champion du sport en France. L’enseigne doit son succès à ses produits innovants comme la célèbre tente Quechua 2 secondes, la serviette en microfibres Nabaiji, ou encore le masque de plongée Subea. Plus qu’un distributeur, l’entreprise est un « fabricant » qui possède 70 marques propres. Pour développer ses nouvelles idées, elle possède 9 centres de recherche dans l’Hexagone où près de 300 ingénieurs imaginent et testent leurs créations en conditions réelles. Cette stratégie lui permet de maîtriser ses prix qui seraient 30 à 50 % moins chers que ceux de ses concurrents. Dans ses 319 magasins Français, la marque a, peu à peu, évincé ses concurrents comme Adidas ou Nike, 80 % de ses rayons sont désormais occupés par ses propres produits. Et pour rivaliser avec eux sur la scène internationale, l’enseigne fait sa petite révolution à coup de millions d’euros. Nouveau logo, slogan en anglais, mais aussi des partenariats avec des athlètes de haut niveau comme la star française du judo Teddy Riner, une belle prise pour la marque, qui est aussi sponsor officiel des JO de Paris 2024. L’enseigne essaie aussi d’avoir un coup d’avance sur le marché des services. Il s’attaque aux citadins avec des magasins de centre-ville qui proposent des cours de sport gratuits. Et il se lance aussi dans le business, très porteur, de la vente d'articles de sport d’occasion. L’enseigne en a vendu 425 000 l’an dernier, un bon moyen de fidéliser ses clients et d’en d’attirer de nouveaux en quête de petits prix.\r\n\r\nParc aquatique à 100 millions d’euros : le pari fou du Futuroscope\r\nAvec ses 40 attractions et spectacles high-tech, le Futuroscope accueille 2 millions de visiteurs par an mais sa fréquentation reste en dessous de celle du Puy du Fou avec ses 2,5 millions ou le Parc Astérix qui frôle les 3 millions. Tout pourrait cependant changer cet été grâce à l'Aquascope, un parc aquatique mêlant piscines, toboggans futuristes fabriqués en Turquie et effets spéciaux venus du Canada. Coût de cette attraction : une addition faramineuse de 60 millions d’euros. L’objectif de cette nouveauté pour le Futuroscope est d’en mettre plein la vue aux familles et leur donner des sensations fortes, mais surtout les inciter à rester dormir sur place ! Pour y parvenir, 40 millions d'euros supplémentaires ont été investis dans la construction d'un village de 120 lodges en bois, disséminés dans un parc de 4 hectares à proximité de l’Aquascope et aussi d'un hôtel 4 étoiles au décor futuriste, conçu sur le modèle d'une station spatiale sur Mars. Autour de l’Aquascope, côté bars et restaurants, tout est aussi prévu pour booster le chiffre d'affaires : snacks implantés dans le parc aquatique ou encore un concept étonnant, le « roller-coaster restaurant », seul établissement de France où les assiettes sont servies sur des rails en enchaînant virages serrés et loopings ! Les innovations de ce nouveau parc aquatique vont-elles être à la hauteur des attentes des vacanciers ? Quelles vont être leurs techniques pour réaliser des économies notamment sur l’eau utilisée ? 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naturels","details":"Il y a 2 mois","highlight":"1:36:15","extraHighlight":null,"description":"Vous y avez certainement déjà passé vos vacances ou un week-end. Entre mer, montagne et campagne, les parcs naturels régionaux sont les joyaux de notre territoire. Les plus connus : le Luberon, la Camargue ou encore les Gorges du Verdon. En tout, il y en a cinquante-huit et une dizaine de nouveaux parcs à naître. \r\nCréé en 1967, à la demande du général de Gaulle, ce label bien français a permis au fil des ans de préserver de l’urbanisme ces espaces naturels. Le principe : allier activité économique et protection de l’environnement. Résultat, aujourd’hui les parcs naturels régionaux connaissent un succès incroyable. Si de nombreuses régions françaises courent après ce label, c’est aussi parce qu’il attire chaque année plusieurs millions de touristes en quête de nature, d’authenticité et de produits locaux. Un savoir-faire regroupé sous la marque « Valeur parc naturel régional ». Son crédo : l’écologie avant tout. Pour en faire la promotion, les professionnels s’offrent les services d’influenceurs. À la clef, plusieurs milliards de retombées économiques.  \r\nMais combien coûtent ces parcs à entretenir ? Sont-ils bien gérés ? Et combien rapportent-ils aux communes présentes sur leur territoire ? Les parcs naturels régionaux réussissent-ils toujours à concilier tourisme de masse et protection de la nature ? 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Entre mer, montagne et campagne, les parcs naturels régionaux sont les joyaux de notre territoire. Les plus connus : le Luberon, la Camargue ou encore les Gorges du Verdon. En tout, il y en a cinquante-huit et une dizaine de nouveaux parcs à naître. \r\nCréé en 1967, à la demande du général de Gaulle, ce label bien français a permis au fil des ans de préserver de l’urbanisme ces espaces naturels. Le principe : allier activité économique et protection de l’environnement. Résultat, aujourd’hui les parcs naturels régionaux connaissent un succès incroyable. Si de nombreuses régions françaises courent après ce label, c’est aussi parce qu’il attire chaque année plusieurs millions de touristes en quête de nature, d’authenticité et de produits locaux. Un savoir-faire regroupé sous la marque « Valeur parc naturel régional ». Son crédo : l’écologie avant tout. Pour en faire la promotion, les professionnels s’offrent les services d’influenceurs. 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À l’image de Kiabi pour les vêtements, Chaussea vise toute la famille grâce à ses prix bas. L’enseigne compte 570 boutiques implantées dans les zones commerciales à travers la France. Un empire construit au fil des rachats successifs de ses concurrents : Chaussurama, Mutlichauss, La Halle aux Chaussures ou plus récemment Chaussexpo. Derrière ce succès, on découvre l’histoire d’un homme, Gaëtan Grieco, 61 ans. Issu d’une famille d’ouvriers italiens qui a émigré en Lorraine, il commence à vendre des chaussures sur les marchés il y a quarante ans. Aujourd’hui, tout le business se fait en famille depuis le siège de Valleroy, près de Metz (Moselle). 4 300 salariés à gérer, un chiffre d’affaires de 670 millions d’euros en 2023 et une fortune qui classe les Grieco parmi les 500 premières fortunes françaises. Avec une vingtaine de nouveaux points de vente par an, des rachats de marques comme San Marina ou Pataugas, l'ogre de la chaussure poursuit son expansion. Alors comment font-ils pour avancer à pas de géant dans cet univers où leurs concurrents trébuchent les uns après les autres ? Designs inspirés des grandes marques, fabrication étrangère : quelles sont leurs stratégies pour proposer toujours plus de modèles à prix cassés ? Enquête sur les secrets de ces nouveaux rois de la chaussure.\r\n\r\nAu fil des marques, Showroomprivé : quand les déstockeurs vous rhabillent à prix cassés !\r\nDes chaussures Nike à moins 50 % ! Des polos Ralph Lauren à moins 30 % ! Des jeans Levi's à moins 70 % ! Et tout cela, hors période de soldes, tout au long de l’année… Bienvenue dans l’univers du déstockage de vêtements où les plus grandes marques s’arrachent avec des remises allant jusqu’à moins 90 % ! Avec une croissance de 60 % en cinq ans et un chiffre d'affaires de trois milliards d'euros, ce secteur représente désormais plus de 10 % des revenus de l'industrie textile. Magasins de déstockage ou sites spécialisés se livrent une concurrence acharnée pour négocier auprès des marques les invendus et vous les proposer dans leurs rayons. Le groupe familial de déstockage « Au Fil des Marques » et le géant de la vente en ligne « Showroomprivé » ont accepté de nous dévoiler leurs secrets. Face au succès de ces enseignes discount, de plus en plus de marques essaient de vendre par elles-mêmes leurs fins de stock. Sur leurs sites Internet, elles proposent un catalogue « outlet » où elles bradent leurs anciennes collections à moins 30 % en moyenne. Peut-on se fier à ces enseignes qui nous font miroiter de bonnes affaires ? Que se cache-t-il derrière ces promesses de bons plans ?\r\n\r\nColis mystère : allez-vous vraiment faire une bonne affaire ?\r\nUne nouvelle folie consumériste déferle sur l'Hexagone : l'achat de colis perdus. Chaque année, quatre millions de paquets égarés trouvent une seconde vie grâce à la loi anti-gaspillage AGEC, transformant le destin de ces objets abandonnés en véritable jackpot pour les plus chanceux. Des enseignes comme Flamingo Box, Perche Colis ou encore King Colis se sont rués sur ce nouveau business florissant. Certains écoulent jusqu'à deux cents tonnes de colis par semaine. Les paquets Amazon sont les plus prisés par les clients. Mais comment ces colis se retrouvent-ils entre les mains de ces grossistes ? Quels sont les filières ? Et ces achats à l'aveugle sont-ils vraiment une bonne affaire ? 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À l’image de Kiabi pour les vêtements, Chaussea vise toute la famille grâce à ses prix bas. L’enseigne compte 570 boutiques implantées dans les zones commerciales à travers la France. Un empire construit au fil des rachats successifs de ses concurrents : Chaussurama, Mutlichauss, La Halle aux Chaussures ou plus récemment Chaussexpo. Derrière ce succès, on découvre l’histoire d’un homme, Gaëtan Grieco, 61 ans. Issu d’une famille d’ouvriers italiens qui a émigré en Lorraine, il commence à vendre des chaussures sur les marchés il y a quarante ans. Aujourd’hui, tout le business se fait en famille depuis le siège de Valleroy, près de Metz (Moselle). 4 300 salariés à gérer, un chiffre d’affaires de 670 millions d’euros en 2023 et une fortune qui classe les Grieco parmi les 500 premières fortunes françaises. Avec une vingtaine de nouveaux points de vente par an, des rachats de marques comme San Marina ou Pataugas, l'ogre de la chaussure poursuit son expansion. Alors comment font-ils pour avancer à pas de géant dans cet univers où leurs concurrents trébuchent les uns après les autres ? Designs inspirés des grandes marques, fabrication étrangère : quelles sont leurs stratégies pour proposer toujours plus de modèles à prix cassés ? Enquête sur les secrets de ces nouveaux rois de la chaussure.\r\n\r\nAu fil des marques, Showroomprivé : quand les déstockeurs vous rhabillent à prix cassés !\r\nDes chaussures Nike à moins 50 % ! Des polos Ralph Lauren à moins 30 % ! Des jeans Levi's à moins 70 % ! Et tout cela, hors période de soldes, tout au long de l’année… Bienvenue dans l’univers du déstockage de vêtements où les plus grandes marques s’arrachent avec des remises allant jusqu’à moins 90 % ! Avec une croissance de 60 % en cinq ans et un chiffre d'affaires de trois milliards d'euros, ce secteur représente désormais plus de 10 % des revenus de l'industrie textile. Magasins de déstockage ou sites spécialisés se livrent une concurrence acharnée pour négocier auprès des marques les invendus et vous les proposer dans leurs rayons. Le groupe familial de déstockage « Au Fil des Marques » et le géant de la vente en ligne « Showroomprivé » ont accepté de nous dévoiler leurs secrets. Face au succès de ces enseignes discount, de plus en plus de marques essaient de vendre par elles-mêmes leurs fins de stock. Sur leurs sites Internet, elles proposent un catalogue « outlet » où elles bradent leurs anciennes collections à moins 30 % en moyenne. Peut-on se fier à ces enseignes qui nous font miroiter de bonnes affaires ? Que se cache-t-il derrière ces promesses de bons plans ?\r\n\r\nColis mystère : allez-vous vraiment faire une bonne affaire ?\r\nUne nouvelle folie consumériste déferle sur l'Hexagone : l'achat de colis perdus. Chaque année, quatre millions de paquets égarés trouvent une seconde vie grâce à la loi anti-gaspillage AGEC, transformant le destin de ces objets abandonnés en véritable jackpot pour les plus chanceux. Des enseignes comme Flamingo Box, Perche Colis ou encore King Colis se sont rués sur ce nouveau business florissant. Certains écoulent jusqu'à deux cents tonnes de colis par semaine. Les paquets Amazon sont les plus prisés par les clients. Mais comment ces colis se retrouvent-ils entre les mains de ces grossistes ? Quels sont les filières ? Et ces achats à l'aveugle sont-ils vraiment une bonne affaire ? 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Il n’y a jamais eu autant de choix, ni autant d’innovations : des dizaines de nouvelles références sont lancées chaque année ! Si l’offre explose, c’est bien parce que l’appétit des Français semble insatiable : huit Français sur dix consomment des yaourts chaque jour. De quoi générer des ventes record : près de trois milliards d’euros en 2023, +16 % en un an ! Mais si le prix du traditionnel yaourt nature reste toujours très accessible, les grandes marques, Danone et Yoplait en tête, inventent sans cesse de nouvelles recettes et de nouveaux packagings. Et pour les nouveautés, les prix s’envolent ! Recettes gourmandes, yaourts exotiques devenus familiers comme le Skyr ou formules hyper protéinées avec argument santé, comment les géants innovent-ils pour se faire une place dans votre réfrigérateur et garder une longueur d’avance sur les versions MDD des hypermarchés ? Les promesses alléchantes valent-elles leur coût , Quelles nouveautés allez-vous découvrir prochainement dans vos supermarchés ? \r\n\r\nNouveaux goûts, nouvelles marques : le grand business de la patate\r\nDire qu’il y a encore trente ans, on la voyait encore comme le plat du pauvre… un produit de base un peu fade. Aujourd’hui, c’est tout le contraire ! La bonne vieille patate est devenue tendance et le rayon déborde de variétés. Les filets premier prix à 1 euro le kilo ont été relégués au ras du sol, chassés par les pommes de terre de marques ! Comment s’y retrouver ? Et comment expliquer que les prix varient de 1 à 8 euros le kilo ? Pour booster les ventes, la filière avait déjà inventé les fameux filets « spécial raclette », « vapeur » ou « sautées ». Mais depuis peu, les stars ce sont les marques. Vous avez peut-être déjà craqué pour la Princesse Amandine, l’Oziris ou la Pompadour. Nous avons enquêté sur ces nouvelles variétés de pommes de terre sous licence. Pour les produire, les agriculteurs doivent payer des royalties. Vendues en moyenne deux fois plus chères, sont-elles de meilleure qualité ? Dernière invention en date : le sachet micro-ondable. Des petites pommes de terre calibrées, lavées, prêtes à consommer : comment sont-elles sélectionnées ? Des champs aux usines de conditionnement jusqu’à votre assiette, nous avons enquêté sur la filière de la pomme de terre qui cherche à vendre ses bonnes vieilles patates toujours plus chères !\r\n \r\nQui gagnera la bataille de l'AirFryer ? \r\nC’est le dernier appareil électroménager à la mode et il est en train de coloniser toutes nos cuisines. L’année dernière, les ventes d’AirFryer ont été multipliées par trois. Sa promesse : moins de calories et de grosses économies. Ce nouveau robot compact frit et dore presque tous les aliments sans matière grasse et en consommant beaucoup moins d’électricité qu’un four traditionnel. Aujourd’hui tous les fabricants s’y sont mis et côté prix c’est le grand écart : de 40 à 230 euros. Que cachent ces différences ? Et comment font les géants Philips, Seb et Ninja pour se différencier des concurrents comme Tristar, le roi des petits prix ? Derrière le succès fulgurant de cet appareil se cache une incroyable bataille industrielle. Capital a retrouvé son duo d'inventeurs, aux Pays-Bas. Grâce à leur persévérance et leur culot, ils ont vendu le brevet à Philips qui en a fait un best-seller. Son Airfryer a depuis été massivement imité par la concurrence. La nouvelle star des cuisines tient-elle toutes ses promesses ? 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bataille de nouveautés dans nos cuisines !","details":"Il y a un mois","highlight":"1:34:32","extraHighlight":null,"description":"Danone, Yoplait : comment les géants des yaourts innovent à plein pot !\r\nEn vingt ans, les linéaires des rayons yaourt ont explosé ! Il n’y a jamais eu autant de choix, ni autant d’innovations : des dizaines de nouvelles références sont lancées chaque année ! Si l’offre explose, c’est bien parce que l’appétit des Français semble insatiable : huit Français sur dix consomment des yaourts chaque jour. De quoi générer des ventes record : près de trois milliards d’euros en 2023, +16 % en un an ! Mais si le prix du traditionnel yaourt nature reste toujours très accessible, les grandes marques, Danone et Yoplait en tête, inventent sans cesse de nouvelles recettes et de nouveaux packagings. Et pour les nouveautés, les prix s’envolent ! Recettes gourmandes, yaourts exotiques devenus familiers comme le Skyr ou formules hyper protéinées avec argument santé, comment les géants innovent-ils pour se faire une place dans votre réfrigérateur et garder une longueur d’avance sur les versions MDD des hypermarchés ? Les promesses alléchantes valent-elles leur coût , Quelles nouveautés allez-vous découvrir prochainement dans vos supermarchés ? \r\n\r\nNouveaux goûts, nouvelles marques : le grand business de la patate\r\nDire qu’il y a encore trente ans, on la voyait encore comme le plat du pauvre… un produit de base un peu fade. Aujourd’hui, c’est tout le contraire ! La bonne vieille patate est devenue tendance et le rayon déborde de variétés. Les filets premier prix à 1 euro le kilo ont été relégués au ras du sol, chassés par les pommes de terre de marques ! Comment s’y retrouver ? Et comment expliquer que les prix varient de 1 à 8 euros le kilo ? Pour booster les ventes, la filière avait déjà inventé les fameux filets « spécial raclette », « vapeur » ou « sautées ». Mais depuis peu, les stars ce sont les marques. Vous avez peut-être déjà craqué pour la Princesse Amandine, l’Oziris ou la Pompadour. Nous avons enquêté sur ces nouvelles variétés de pommes de terre sous licence. Pour les produire, les agriculteurs doivent payer des royalties. Vendues en moyenne deux fois plus chères, sont-elles de meilleure qualité ? Dernière invention en date : le sachet micro-ondable. Des petites pommes de terre calibrées, lavées, prêtes à consommer : comment sont-elles sélectionnées ? Des champs aux usines de conditionnement jusqu’à votre assiette, nous avons enquêté sur la filière de la pomme de terre qui cherche à vendre ses bonnes vieilles patates toujours plus chères !\r\n \r\nQui gagnera la bataille de l'AirFryer ? \r\nC’est le dernier appareil électroménager à la mode et il est en train de coloniser toutes nos cuisines. L’année dernière, les ventes d’AirFryer ont été multipliées par trois. Sa promesse : moins de calories et de grosses économies. Ce nouveau robot compact frit et dore presque tous les aliments sans matière grasse et en consommant beaucoup moins d’électricité qu’un four traditionnel. 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Loin de là ! Saviez-vous que vos courses seront beaucoup plus chères si vous habitez à Dijon (Côte d’Or) plutôt qu’à Saint-Jean-de-Monts (Vendée) ? Pour un même panier, la différence de prix peut atteindre 25 %, soit 1 300 euros de dépenses supplémentaires par an avec un panier hebdomadaire de 100 euros. Mais qu’est-ce qui justifie de telles différences de prix ? Nous avons mené l’enquête et remonté toutes les pistes : enseignes de la grande distribution, directeurs de magasins, fabricants ou transporteurs… Qui sont les responsables de ces inégalités territoriales du pouvoir d’achat ? Comment les prix des produits que nous achetons au quotidien sont-ils fixés ? Vous découvrirez que c’est loin d’être le fruit du hasard : nous sommes tous observés de près ! Industriels et commerçants scrutent et analysent nos revenus, nos situations professionnelles et même familiales pour nous faire payer parfois plus… parfois moins ! Mais alors, comment tirer profit de cette valse des étiquettes ? Rassurez-vous, nul besoin de déménager, Capital vous dévoilera les bonnes astuces à connaitre pour déjouer les pièges de ces écarts de prix. \r\n\r\nMarques distributeurs : les secrets des nouvelles stars des rayons\r\nCe sont les grands gagnants de la bataille du pouvoir d’achat. Et dans les hypermarchés plus aucun rayon n’y échappe : les produits de marques distributeurs (MDD) se font de plus en plus de place. Pâtes, viande, conserves, plus d’un article sur trois est désormais vendu sous le pavillon des enseignes de distributions. Aujourd’hui, toutes les chaînes d’hypermarchés possèdent leur gamme : Pâturages, Monique Ranou ou Chabrior chez Intermarché, Marque repère chez Leclerc ou encore Reflets de France chez Carrefour. Et elles ont toujours plus d’appétit : Carrefour ambitionne de faire passer ses MDD de 33 % à 40 % des ventes en 2026 ; Auchan veut monter à 50 % ! Quant aux discounters Lidl et Aldi, c’est même sur ce modèle que s’est bâti leur succès : 80 % des produits vendus dans leurs rayons sont des MDD ! Il faut dire qu’avec ces prix attractifs, environs 30 % moins chers que les grandes marques, les MDD ont de quoi séduire des clients au pouvoir d’achat sous pression. Mais comment sont-ils conçus ? S’agit-il de création ou de simple copie de produits de grandes marques ? Et qui les fabrique ? Des petits producteurs, aux géants de l’agro-alimentaire, en passant par les distributeurs, Capital a enquêté sur l’incroyable succès de ces produits qui boostent votre pouvoir d’achat. \r\n\r\nFormats XXL, achats groupés : faut-il craquer pour les gros lots ? \r\nCéréales format XXL, lots de paquets de chips « 4 + 1 gratuit », ou promo jambon à -68 % sur la 2e barquette… Dans les rayons, vous avez sans doute repéré ces offres de maxi formats ou d’achat en gros qui se multiplient ces derniers temps. 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Loin de là ! Saviez-vous que vos courses seront beaucoup plus chères si vous habitez à Dijon (Côte d’Or) plutôt qu’à Saint-Jean-de-Monts (Vendée) ? Pour un même panier, la différence de prix peut atteindre 25 %, soit 1 300 euros de dépenses supplémentaires par an avec un panier hebdomadaire de 100 euros. Mais qu’est-ce qui justifie de telles différences de prix ? Nous avons mené l’enquête et remonté toutes les pistes : enseignes de la grande distribution, directeurs de magasins, fabricants ou transporteurs… Qui sont les responsables de ces inégalités territoriales du pouvoir d’achat ? Comment les prix des produits que nous achetons au quotidien sont-ils fixés ? Vous découvrirez que c’est loin d’être le fruit du hasard : nous sommes tous observés de près ! Industriels et commerçants scrutent et analysent nos revenus, nos situations professionnelles et même familiales pour nous faire payer parfois plus… parfois moins ! Mais alors, comment tirer profit de cette valse des étiquettes ? Rassurez-vous, nul besoin de déménager, Capital vous dévoilera les bonnes astuces à connaitre pour déjouer les pièges de ces écarts de prix. \r\n\r\nMarques distributeurs : les secrets des nouvelles stars des rayons\r\nCe sont les grands gagnants de la bataille du pouvoir d’achat. Et dans les hypermarchés plus aucun rayon n’y échappe : les produits de marques distributeurs (MDD) se font de plus en plus de place. Pâtes, viande, conserves, plus d’un article sur trois est désormais vendu sous le pavillon des enseignes de distributions. Aujourd’hui, toutes les chaînes d’hypermarchés possèdent leur gamme : Pâturages, Monique Ranou ou Chabrior chez Intermarché, Marque repère chez Leclerc ou encore Reflets de France chez Carrefour. Et elles ont toujours plus d’appétit : Carrefour ambitionne de faire passer ses MDD de 33 % à 40 % des ventes en 2026 ; Auchan veut monter à 50 % ! Quant aux discounters Lidl et Aldi, c’est même sur ce modèle que s’est bâti leur succès : 80 % des produits vendus dans leurs rayons sont des MDD ! Il faut dire qu’avec ces prix attractifs, environs 30 % moins chers que les grandes marques, les MDD ont de quoi séduire des clients au pouvoir d’achat sous pression. Mais comment sont-ils conçus ? S’agit-il de création ou de simple copie de produits de grandes marques ? Et qui les fabrique ? Des petits producteurs, aux géants de l’agro-alimentaire, en passant par les distributeurs, Capital a enquêté sur l’incroyable succès de ces produits qui boostent votre pouvoir d’achat. \r\n\r\nFormats XXL, achats groupés : faut-il craquer pour les gros lots ? \r\nCéréales format XXL, lots de paquets de chips « 4 + 1 gratuit », ou promo jambon à -68 % sur la 2e barquette… Dans les rayons, vous avez sans doute repéré ces offres de maxi formats ou d’achat en gros qui se multiplient ces derniers temps. Avec une même promesse : vous faire payer moins cher les produits au kilo ! Depuis la vague d’inflation qui a déferlé sur les Français, cette arme anti-inflation bien connue a été remise au goût du jour par les fabricants et les grandes surfaces. Des distributeurs étrangers en ont même fait leur spécialité comme les magasins-entrepôts de Costco, ou d’Atacadao que le groupe Carrefour vient de lancer en France. Quelles bonnes affaires peut-on trouver dans tous ces réseaux… mais aussi à quels pièges faut-il veiller ? Autre piste d’économies : les achats groupés via des associations ou des coopératives de producteurs. Est-ce un meilleur moyen de concilier qualité et petits prix ? Parmi toutes ces méthodes d’achat en gros, lesquelles s’avèrent gagnantes ? 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Surtout quand on parle d’argent. Ils sont Gitans, Tsiganes ou Manouches et sont près de 300 000 hommes et femmes qui font partie de la grande famille des gens du voyage. Qu’ils soient forains, ferrailleurs ou auto-entrepreneurs, tous ont une façon intrigante de gagner leur vie et une manière bien à eux de dépenser leur argent. Une économie fondée sur l’itinérance, avec ses propres codes et ses galères. Certains brassent des fortunes, mais la plupart navigue entre débrouille et combines pour boucler leurs fins de mois. Exceptionnellement, la communauté des gens du voyage a ouvert ses portes aux équipes de Capital. Enquête sur les secrets de leur économie.\r\nÀ 49 ans, Joseph, ancien haltérophile et fan de Harley-Davidson est un pilier de la communauté, un homme qui fait sa fortune dans le business des métaux. Il achète et revend tous les jours des centaines de kilos de laiton, de cuivre et d’acier. Impossible de l’arnaquer, il détecte la qualité et la valeur des métaux en un coup d’œil. Etonnamment, malgré des revenus très confortables, il mène toujours une vie simple dans un mobil-home entouré de son clan. Ses seules folies : une passion pour les flacons de parfum XXL et surtout, les fêtes familiales. Pour l’anniversaire de sa fille de neuf ans, il prépare une soirée grandiose. Rien n’est jamais trop beau pour épater les membres du clan. Fêtes extravagantes, repas gargantuesques où l’alcool coule à flot : les gens du voyage dépensent sans compter et font appel à des entrepreneurs qui ne font pas partie de la communauté. Traiteurs, pâtissiers ou encore vendeurs de caravanes : tous ont appris les codes pour faire du business avec les gens du voyage.\r\nPremière règle : ne pas négocier ! À Gruissan (Pyrénées-Orientales), Éric et Jérôme Lanaret sont les propriétaires du parc d’attraction « Pirat’Parc » : quarante manèges qui leur rapportent gros. Systèmes de jetons, attractions à sensations et jeu de hasard, ils savent vous divertir mais aussi vous faire dépenser beaucoup d’argent et avec le sourire ! Quel est le secret du business des fêtes foraines ? Révélations sur les jeux de hasard les plus rentables.\r\nMais au sein de cette immense communauté, de nombreuses familles peinent à joindre les deux bouts. La plupart des Gitans sont auto-entrepreneurs, des travailleurs « couteaux-suisses » qui exercent des métiers dont personne ne veut. « DonBran », alias Brandon, 32 ans, enchaîne les petits boulots de récupération de déchets. Et dans ce métier, il doit sans cesse ruser pour s’imposer et se faire payer ! Kevin, dit « Don Niglo » est un pro des petits travaux à domicile, il se déplace dans toute la France. Mais gagner sa vie n’est pas simple. Il faut se faire accepter et aussi rentabiliser son activité. Comment fidéliser une clientèle, établir le meilleur circuit ? L’itinérance est un vrai savoir-faire. Carburant, tarifs des aires d’accueil, coût de l’électricité : s’il veut gagner sa vie, il doit tout étudier précisément. La tâche se complique quand il fait face à des municipalités qui ont déclaré la guerre aux gens du voyage. C’est le cas de Saint-Molf (Loire-Atlantique), où le terrain de football a été envahi par des dizaines de famille la veille de la fête du village. 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Ramassages multipliés par trois, renforcement des effectifs, heures supplémentaires et achat de robots pour dépolluer le port… en pleine saison, la facture grimpe et ce sont les locaux qui la payent !\r\nAlors, face à tous ces coûts qui s’accumulent, la petite station balnéaire de Lumio fait la chasse au gaspillage. Elle a décidé de faire payer l'eau et l'électricité aux plaisanciers en installant des bornes connectées mesurant en temps réel leurs consommations.\r\nFaire passer les touristes à la caisse, c'est aussi la solution retenue par la commune d'Iseltwald en Suisse qui a décidé de faire payer 5 euros le selfie sur son lieu le plus emblématique !\r\nPour contrer la popularité de ses sites les plus fragiles, le Parc National des Calanques a lui opté pour un système de quotas. Gérer les flux touristiques, éviter la surpopulation c’est aussi un business pour les entreprises. 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Ni l’inflation ni la hausse du carburant n’impactent la passion des Français pour ce mode de vacances.\r\nCette année, Dacia se lance sur ce créneau. Mais contrairement aux marques allemandes qui misent sur le haut de gamme, la marque du groupe Renault s’attaque au marché avec un produit malin à prix mini : un kit qui transforme votre break en maison roulante pour à peine 1 800 euros. Comment les ingénieurs de la marque l’ont-ils développé ? Va-t-il séduire les futurs vacanciers ?\r\nSur le marché du camping-car, la vente de modèles XXL est particulièrement rentable et certaines entreprises se sont spécialisées dans les modèles poids lourds farfelus. D'autres importent des « motor-homes américains » sur le marché français, grâce à d’étonnantes filières !\r\nPour faire des économies, parfois même en utilisant son compte formation, certains se lancent et fabriquent eux-mêmes leur propre van. Des entreprises proposent même des stages d’une semaine ou plus pour apprendre à aménager son fourgon. Comptez 3 000 euros pour une formation technique et un kit complet prêt à installer.\r\nCes nouveaux bricoleurs font les affaires des fournisseurs d’accessoires. Parmi les best-sellers, on trouve les kits pour vivre en autonomie dans son camping-car. Mais aussi les nouvelles applications qui répertorient les bons spots et les appareils anti-effraction conçus spécialement pour les camping-cars. Car c’est le revers de la médaille : les cambriolages ont doublé en à peine trois ans. 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